The ad, which cited FRC-created pamphlet, The Ten Myths About Homosexuality, was the organization's attempt to speak against the city's broadening of its anti-discrimination ordinance to include the gay community.
Now I am glad to report that many of the residents of Holland, MI aren't happy with the ad, nor are they silent about their anger.
On Facebook is the group Holland Is Ready where residents of the city and others who support lgbt inclusion are interacting as well as passing along information.
And in the Holland Sentinel, the newspaper which originally ran FRC's ad, is a plethora of letters to the editor all voicing opposition to the ad.
Lastly, anger over the ad has caused its co-sponsor, Request Foods, to disavow the ad:
. . .the listed co-sponsor of the ad, Request Foods, said on Friday that it did not support the effort to stop the ordinance and should not have been listed in the ad.
"The ad was paid for by one [investor] without our management team's knowledge or permission," the company said in a statement emailed to FoxNews.com. "The opinions expressed in the ad do not reflect Request Foods' views and the ad should not have included our company name."
I don't know about you, but any day that FRC's homophobic efforts blows up in the organization's face is a good day.